Dana – Little Missy
Video Concept 2
Artist/Room mate/Girlfriend – Dana
Boyfriend - Steven
Room mate/Love interest – Mandy
Dana and Stefan are in a relationship but Dana’s room mate Mandy has a bad reputation when it comes to infidelity and is well known for being flirty and promiscuous, even within their circle of friends. Dana doesn’t like how Mandy acts around her boyfriend, when he regularly visits the dorm or spends time with her friendship circle, which includes Mandy, and she is not afraid of showing it as she is assertive and has no respect for infidelity.
As the storyline is set in a university, the girls will therefore be seen as bitchy and the tensions and issues will be tackled silently, through schemes and deception. The video will demonstrate the tensions of girls in the dorm and put a light hearted and humorous spin on a relatively serious storyline, which the young target audience will be able to relate to.
Dana will be represented as strong and sassy and therefore the music video will include scenes of her singing – in order to follow demands of the record label and include close-ups of the artist, which are vibrant, energetic and fun. Mandy will be represented as flirtatious and attention seeking yet dominated by Dana’s strong character and intimidated by her actions and presence.
The music video will cut from scenes of the storyline/lyrics being animated through the visuals, to scenes of Dana singing the lyrics in various locations.
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