Conclusion, final Video Concept 3, and Annotated Brainstorm.

Taking into consideration results from the Focus Group Analysis, and the interview we had with out artist, we have come up with a final video concept and brainstormed some rough ideas to follow our desired theme. We decided that humour was an important aspect to include in the video as it was something indicated as important to our identified age group, and important to our artist who's opinions we decided were key to consider, as her personality will come out through the song. Here is our final video concept:

Dana – Little Missy

Video Concept 3

Artist/Girlfriend – Dana

Office worker/Boyfriend - Steven

Secretary/Love interest – Mandy

Dana and Steven are in a relationship but Dana has always had suspicions about Steven’s secretary’s intentions with her boyfriend. Mandy is flirtatious and suggestive with Steven in the office and has texts on his phone from Mandy, that unknown to Steven, Dana reads. Dana decides to take matters into her own hands and confront the problem by catching them out, and aims to throw Mandy off her boyfriends scent by sabotaging her plans.

To add a humorous spin to the video Dana will play the perfect girlfriend and different locations will reflect different time periods. For example the disco scene will reflect 70’s, and when at home Dana will be the perfect 50’s housewife. The video will play out Dana following her boyfriend to work or following his secretary home in an attempt to catch our their ‘affair’, although her boyfriend will be oblivious to Dana’s plans. Dana’s emotions such as surprise and anger will be over exaggerated in order to add to the humour of the video and her costumes will be eccentric in order to emphasise the time periods.

The video will animate the storyline through the visuals and include Dana singing the lyrics throughout her antics. The video will be eccentric, energetic and include vibrant colours in order to lighten the storyline and demonstrate her personality and emphasise her individuality.