For our digipack we need to provide an image for the front of our CD single cover. We have therefore researched into similar artist's CD covers in order to identify important aspects and common factors that make a CD cover appealing to certain audiences.

Analysis of Beyonce’s Album cover for B-Day

Beyonce much like Dana is an independent female artist. Again, much like Dana her fan base is predominantly female, yet also appeals to the male gaze.

Her album cover for B-Day has a medium close up image of her. The framing and composition of the image and cover follows the rule of thirds, as the main subject is not centralised yet is still the main focus. ( right hand two thirds of the frame) Her facial expression connotes her independence strength and determination, through her firm jaw and gaze beyond the audience. Her independence is further suggested by her sole presence on the cover, the fact that she is the only person shown revisits the suggestion that she is a strong character.

Her low cut top makes the image and cover appealing to the male gaze, whilst also appealing to her predominantly female audience by making her strength determination and elegance aspirational to women. Her elegance is shown through her lengthened neck and up hairstyle emphasising this.

The title on the left hand side of the cover shows ‘Beyonce’ in a gothic calligraphy font, the font for ‘B-Day’ shown underneath is modern and is also colloquial language therefore demonstrating a contrast between the two words, a contrast between old and new. The slang used relates to a teenage market therefore furthering the age range of Beyonce’s fans.